How to Create an Advertising Poster?

Creating an advertising poster cannot be improvised. To create a designer poster with a strong advertising message, you must respect certain codes of creation and design that concern all advertising posters. Find all our advice on creating an advertising poster.

Poster creation: target well, for an impactful poster

Knowing that the human eye is solicited all the time when we start creating an advertising poster, it is absolutely necessary that the message is clear, simple, and impactful. With the omnipresence of visual advertising in public spaces, there is no shortage of posters. But how can we make our voice heard and retain the attention of a constantly moving audience?

Targeting your audience is essential: an advertising poster will have a lot of impact if what it contains effectively targets the audience. Graphic codes must be respected: your poster must be convinced with codes adapted to the people you wish to target.

The hierarchy of information on a poster

When creating a poster, it is essential to answer several questions in order to be able to prioritize the information present:

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• The purpose of your advertising poster
• What is the central topic?
• The location where the poster will be seen and the circumstances of the display
• What tone will you use for your advertising poster?
• Will there be a graphic charter to respect?

Many advertising posters are based on a charter and must respect it. Thus, the creation of a poster can be guided: you avoid going off-topic.

The format of your advertising posters

The dimensions of the posters are important in the sense that the place and the context will have to support the message. This will be all the clearer if the format and the support are adapted to the advertising space.

Indoor and outdoor posters do not have the same formats: bus shelter, window, metro poster frame, etc. The printing of your images as a poster will depend on the size of the space available.

The Z-Path: The Eye's Journey in Poster Creation

Such simple codes are essential. In the West, we read from left to right and from top to bottom. The eye will thus follow a Z. The first information that we will see will therefore be at the top and left of the advertising poster. This is the space on which you must rely to catch the eye and the target.

Perspective lines are also to be respected. Advertising poster templates show you exactly where to place your elements, the most important image, the primary text, and the secondary text. A line of force and a perspective line structure the creation of posters. A poster whose design is completely free will necessarily have less impact.

The colors of your poster

Colors, and color as a discipline, are the basis of poster creation. And in this very specific context, the basic rule to follow is the famous "who can do more can do less". Less is more means that the mental load that results from the advertising message on your eye and therefore your brain, must be as light as possible.

A typical composition of an advertising poster that works will include the colors of the brand's graphic character. Respect the harmony and the coordination of colors. It is possible to create pretty cameos and harmonious complementary reports with many graphic tools known from the creation and design sector.

Typography of a poster

There are typographic rules. You don't start creating an advertising poster blindly, making choices of design, fonts, and typography based on a subjective impression: "It's pretty" doesn't work. Fonts must be readable, and your opinions on typography must be harmonious with each other. So avoid complex fonts, which would increase the mental load.

By following all these tips, you can only realize that it is not so complicated to create an advertising poster when you have a design guide at hand.

Image size, paper

To be sure to create a beautiful poster, of course, choose an image size suitable for printing, whatever the size chosen. The choice of paper will also be important: coated paper, lower quality paper? The paper must be of sufficient quality to accommodate the printing and to be able to be pasted.

Images, moreover, must perfectly illustrate the messages. Design is evolving, and images now carry various codes. These codes must also correspond to the target audience. "A picture is worth a thousand words": this quote could not more accurately represent the challenge to be taken up in the creation of advertising posters. Design is a science in constant movement and images must represent an era to make a good impression, or on the contrary, play with the codes...

Some companies offer you poster design and printing on demand, for all your marketing, advertising, and communication services.

A professional for printing your posters

You can use your own printer to launch this printing, but the quality will not necessarily be as expected. This is why it is preferable to delegate this task to experts who will have the opportunity to use their know-how. Indeed, this printing of advertising posters requires significant skills to be sure to provide the best quality/price ratio.