Web Strategy and Tools to Improve your SEO

SEO for Search Engine Optimization is all that brings together your ability to obtain a good reference on search engines with the ideal goal of being in the first results of the first page. Indeed, it is rare that the results of the other pages are consulted, so it is necessary by all means to appear on this famous first page.

Optimizing your SEO involves various strategies, using tools that can help you, but also the need to have an appropriate host. Points that we will address through this article in order to allow you to see a little more clearly and properly determine your strategy to rise to the top of SEO.

How does SEO work?

SEO is based on a very complex algorithm which, although similar, is not the same for each search engine. Of course, the goal is to optimize for the main engine (the one that is most used), in this case, Google.

When you type in keywords you get results based on them. The goal is to find the right keywords that users will type in to visit your site without them being too general or you will have strong competition.

Indeed, if you type "motorcycle" the choices will be wide and the competition will be tough. Your chance of reaching the first in this ranking is low and it will cost money as well as time! On the other hand, if you discover that many users type a similar keyword like "forest motorcycle", you suddenly refine the search. 

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Of course, there will be fewer users who carry out this search but if the volume is still significant and you can direct it to your site, it is a significant number of visitors, and reaching the top of the ranking on the search engine is suddenly much less complex.

As you will have understood, doing SEO is a strategy that must be constantly in place, it requires time and preparation but it is extremely profitable to bring you visitors without having to use advertising. This is called organic research, having an audience that visits your site regularly, a technique that pays off in the long term and without additional costs.

Of course, in addition to keywords (including tools that allow you to find them more efficiently), you need to take into account many parameters such as the content of your articles and your host for example, this is what we will see immediately.

Try not to underrate the significance of your web have

A web host will obviously serve you: to host your website! However, it goes much further because it has an impact on many tables in the optimization of your SEO. Indeed, search engines tend to favor sites that will be displayed the fastest, so it is vital for you to do everything possible to ensure that your site is displayed as quickly as possible.

Having a good quality host is therefore a key point but there is more! A site will be displayed as quickly as possible depending on the location of your user and the data center of your host. Therefore, learn to target your audience if it is French, and make sure you have a host with a data center in France. This is valid for all countries in the world, make sure you have the data center closest to your users.

The domain name is not to be ignored

While your domain name won't have a huge impact on your SEO, it does contribute to your overall strategy. A well-chosen name will add a lot of value. So finding something easy to remember while trying to get the message across about your website's theme will be a difficult exercise, but it can pay off. After all, your address is the best way for people who know you to come back to your site.

Concerning the extension there are no rules. In general, a trusted domain will be in .com or in the extension of a country (like .fr for example). It should be noted that extensions by category are also becoming more and more fashionable (like .auto for example), so it is an avenue to explore.

Google Tools

There are a considerable number of tools to help you optimize your SEO, define your strategy, and much more. Some of these tools can be free while others are paid for more than a hundred euros per month for the most advanced (and depending on your needs).

This is why we are going to focus here on Google tools which have the advantage of being free and will give you numerous possibilities to try to optimize your SEO as best as possible!

Google Page Speed ​​Insights

We talked earlier about the importance of having a fast host and while this is a key point it is not the only element determining how fast your website loads. Indeed, pages can be slow because the code has not been optimized, because the images are too heavy and for many other reasons.

With Google PageSpeed ​​Insights it's very simple, you enter the URL of any page on your website and this tool will tell you if it loads quickly enough and everything you need to do to improve it if not.

Google Analytics and Google Ads Keyword Planner

These two tools are extremely important for researching your keywords and understanding how your visitors arrived at your site. Google Analytics will allow you to know everything in detail about the arrival of your visitors on your site, what they do, and the most viewed pages. In short, very valuable statistics to understand the habits of your audience and optimize as best as possible!

Google Ads Keyword Planner will allow you to find the most appropriate keywords related to your niche but also determine the volumes for each keyword as well as their competition. Enough to build optimized articles on these subjects while using these famous keywords. Do not underestimate this tool is really important!

Google Search Console

There are still many Google tools out there but here is the last one that you should definitely not ignore, it is Google Search Console. Also sometimes called Google Developers Console, it is simply a way to view your site as Google sees it as a search engine (whether it is its ranking, technical aspects, clicks made on your pages, and much more)

Allowing you to receive a lot of information on how to optimize it in order to make it more competitive and therefore more easily found via the Google search engine, is a real gold mine of information not to be ignored!